Guy Kawasaki previously from Apple, famously said, that in order to be truly innovative, you need to jump to the next curve.
By this he means, we should stop trying to design solutions for what people think they want now, and instead design solutions that they don’t even know they want yet!
As inspiring as this may be, it does represent a challenge for us mere mortals trying to come up with the next big thing!
We Need Your Help!
We want to take the time to get feedback from supply chain and logistics leaders, to get your views on the blockers and requirements for digital transformation of the freight transport and logistics industry.
The survey consists of just 10 multiple choice questions and is completely anonymous, so we would be grateful if you could please give us your open and honest opinion.
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